In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference:
In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference:
Given that there are now many different skills involved in market research, and that each of these skill areas is increasing in complexity, how can one market research project manager excel? How can a general market research project manager have adequate skills, time and talent? Maybe it’s time to let people do what they do best. Or alternatively, perhaps assign them by the way their work will be applied?
As for articles such as the recent Greenbook post? Sure, it is fine to vent—for both clients and market research suppliers. Nothing wrong with that! But the real issue is this: how do we step away from recycled platitudes about client-supplier relationships and make real change? When do market research agencies and clients work best together? Perhaps when …
Since we’ve just completed an election cycle, with its flood of political polling data, let’s take a look at what market researchers can learn from our not-too-distant cousins: political pollsters….
…Since the industry isn’t there yet, a client-side organization has stepped in to protect its own investments. Unilever uses qualitative research heavily, and its leaders need to be confident in the quality of market research used to make informed decisions. They are apparently willing to incur what must be significant costs to operate this program. I don’t think anybody can argue with the intent.
No time to keep up with the various market research publications to find the gems? We’ve done the work for you. Here are our picks for the best market research… Continue reading The Best Market Research Articles of 3Q 2012
Sample Size for Survey ResearchHow many people need to take your survey, for you to have confidence in the results? I can answer that question two ways; a long, academic way, or a short, friendly way.
Today, let’s take the short and friendly approach.
Is it mean for me to critique ESOMAR keynote speakers? Or as someone who is passionate about prompting market research best practices, is it just good, healthy “tough love”?
In any market research survey, some participants will drop out, which is just the nature of the beast. The goal is to minimize this drop out rate so that we can meet our overall sample size goals, completely…
Wasting time on a bad interview just frustrates the interviewer and wastes time that could be better used elsewhere, so why bother? Unfortunately, in the quest to meet sample size goals and “not waste” sunk costs, too many researchers end up completing bad interviews.