Connect with expert IDI professionals with ease.
We’re passionate about IDIs (In-Depth Interviews)! There’s a unique value in IDIs for uncovering customer attitudes and behaviors that surveys just can’t match. Especially for “over-surveyed” groups and certain B2B segments, IDIs stand out as the most effective way to ensure genuine participation. However, we must admit: executing these projects is incredibly time-consuming. Would you be interested in offloading some of this workload? Imagine having a partner to handle the planning, designing (including screeners and discussion guides), conducting/moderating, analyzing, and reporting of your in-depth interviews.
The Rent-A-Researcher service has a pool of over 150 fully vetted market research contractors with various areas of expertise.
We have 20+ fully vetted qualitative researchers with true IDI expertise.
An established automotive manufacturer faced difficulties understanding the evolving preferences and decision-making processes of car buyers in the rapidly changing electric vehicle (EV) market. Previous attempts to gather insights through online surveys had resulted in superficial data, lacking the depth needed to inform strategic product development and marketing.
Seeking to capture the nuanced opinions and preferences specific to EV consumers, the company engaged our Rent-a-Researcher service to find an experienced in-depth interview moderator with expertise in automotive market research. From a pool of qualified candidates, they selected a professional who specialized in the automotive sector, proposing an in-depth interview campaign to be conducted over a five-week period, encompassing around 70 hours of interviews.
Our Rent-A-Researcher was pivotal, offering an expert moderator who uncovered critical insights into the EV market, directly informing the manufacturer’s product and marketing strategies. This partnership highlighted the indispensable role of specialized qualitative research in accessing detailed consumer perspectives essential for competitive advantage in the automotive industry.
