February 23, 2018

    [New video] McKinsey Translators or Market Researchers?

    In a February 2018 HBR article, McKinsey identifies potential demand for millions of data-business "translators." But check out their definition for this role's skill requirements: sounds like mark...

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    1 / 33 Videos
    1

    McKinsey Translators or Market Researchers?

    17:56
    2

    Market Research & Customer Insights Career Coaching

    19:24
    3

    Market Research Surveys: Impact of Time on Data Quality

    11:32
    4

    SPSS or R: Which will Market Research Pros be using in 2018?

    07:59
    5

    Market Research end-of-project meetings

    23:19
    6

    Market Research Questionnaires Over-Rely on Rating Scales

    15:30
    7

    Is your market research subject to analysis bias?

    15:36
    8

    Tips for amazing focus groups

    22:24
    9

    The most misused term in market research?

    12:55
    10

    Great tip for your next big market research survey project

    15:33
    11

    Using Market Research Surveys to Discover Customer Priorities

    12:37
    12

    3 Ways to Structure Quantitative Market Research Reports

    19:22
    13

    Qualitative Data is Hot! Check out 8 options for collecting qualitative data

    18:07
    14

    Research Replicability: Lessons from Amy Cuddy

    20:34
    15

    Does your team have a definition of "insights"?

    09:21
    16

    Panel companies merge: should we care?

    19:34
    17

    A Week in the Life of a Market Researcher

    12:13
    18

    How Many Research Methods Can You Name?

    13:10
    19

    CX is Hiding in Your Resume

    09:34
    20

    Job Titles for 2017 and Beyond

    18:22
    21

    What should you know about CX? with Guest Greg Timpany

    14:11
    22

    Bias in Data: Skewed by Methodology Choice?

    12:37
    23

    How to amp up your survey data? Append it!

    09:38
    24

    Do we over rely on self reported data? Market Research Conversations

    12:26
    25

    Are Experiments Important? Market Research Conversations

    10:19
    26

    Are You Recommending The Best Methodology?

    13:46
    27

    Unconventional Job Titles for Market Researchers

    07:15
    28

    Market Research Conversations: Job Skills & Title Trends

    14:02
    29

    Social Media Research

    08:19
    30

    Chief Data Officer

    07:29
    31

    How to speak your client's language

    04:38
    32

    Being Data Agnostic

    04:49
    33

    APC 25

    02:12

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