IPC Certificates

Insights Professional Certification (IPC): How to Get Started

Experience in market research, CX research, and UX research only goes so far if it isn’t clearly signaled. Insights Professional Certification (IPC) turns applied knowledge into visible, credible proof. How

Best Practices

B2B Questionnaire Design: Avoid These 7 Common Challenges

Which is harder to design: business-to-business surveys or business-to-consumer surveys? A lot of people instinctively say they’re equally difficult. At a high level, that’s true. But once we get into

Market Research

2026 Research Rockstar eLearning

To assist our students and team leaders in navigating our market research and customer inisghts course offerings, we have updated our popular Excel-based reference sheet with all the details: The