Boring IDIs create a practical research problem. When participants lose interest, they are less likely to stay fully engaged in the conversation and put sustained cognitive effort into their answers. A long stretch of direct Q&A can drag for both the participant and the interviewer, and that can limit how much useful information we uncover.
On August 11, more than 30 researchers joined us on Zoom for Advanced Interviewing Skills: Probing Techniques for Challenging Interviews, led by special guest instructor Stacy Graiko. Stacy brought extensive qualitative research experience to the session, including her experience conducting hundreds of in-depth interviews (IDIs) and focus groups. She demonstrated
On August 11, more than 30 researchers joined us on Zoom for Advanced Interviewing Skills: Probing Techniques for Challenging Interviews, led by special guest instructor Stacy Graiko. Stacy brought extensive qualitative research experience to the session, including her experience conducting hundreds of in-depth interviews (IDIs) and focus groups. She demonstrated
How long should we wait after asking a participant a question before encouraging a response or using a probing technique? In qualitative research, a few seconds of silence can feel uncomfortable to the interviewer, but that pause may be exactly what the participant needs. A person’s response time varies depending on
If you do hands-on research, you’ve probably had the thought: what does AI mean for my job? My career path? My entrepreneurial opportunities? In all cases, to be prepared for all of the customer research-related changes going on, the researchers who stay valuable are the ones who get sharper at
Designing Surveys for UX Research: Key Takeaways — 10 Essential Lessons. Well-designed surveys can capture customer data that meaningfully informs UX strategy, but only when they’re built on solid research fundamentals and current best practices. At our recent live event, Designing Surveys for UX Research, instructor and qualitative research expert