If you’re in college and considering a career in market research, customer insights, or CX research, it can be hard to know where to start. Job titles vary, career paths aren’t always obvious, and networking with potential job leads can be daunting. One of the best ways to learn? Talk
All research projects are expected to stand up to scrutiny on reliability and usefulness. But when research professionals are presenting to VP-level and C-suite executives—the CFO, CMO, CEO, and other senior leaders—the scrutiny is often more intense. The stakes are higher because the risks are higher. Executive expectations may be
Boring IDIs create a practical research problem. When participants lose interest, they are less likely to stay fully engaged in the conversation and put sustained cognitive effort into their answers. A long stretch of direct Q&A can drag for both the participant and the interviewer, and that can limit how much useful information we uncover.
On August 11, more than 30 researchers joined us on Zoom for Advanced Interviewing Skills: Probing Techniques for Challenging Interviews, led by special guest instructor Stacy Graiko. Stacy brought extensive qualitative research experience to the session, including her experience conducting hundreds of in-depth interviews (IDIs) and focus groups. She demonstrated
On August 11, more than 30 researchers joined us on Zoom for Advanced Interviewing Skills: Probing Techniques for Challenging Interviews, led by special guest instructor Stacy Graiko. Stacy brought extensive qualitative research experience to the session, including her experience conducting hundreds of in-depth interviews (IDIs) and focus groups. She demonstrated
How long should we wait after asking a participant a question before encouraging a response or using a probing technique? In qualitative research, a few seconds of silence can feel uncomfortable to the interviewer, but that pause may be exactly what the participant needs. A person’s response time varies depending on