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Best Practices

Is the Survey Data Reliable? How Researchers Can Answer Skeptical Stakeholders

As researchers, we’ve all encountered the data-skeptical client. You know, the one who was eager for the survey results…until they read the report. They receive the findings and almost immediately push back: “I don’t think this data is reliable.” Why? Maybe the results challenged their perceptions of customer attitudes and behaviors. Maybe the data suggests their pet product idea is more likely to

June 4, 2026 No Comments
17 data sources for market research
Best Practices

17 Data Sources for Customer Insights: A Practical Framework

Customer-centric, data-driven decision making has moved well beyond any single source of customer data. Primary research methods such as surveys, focus groups, and in-depth interviews remain vital, but they are now part of a much larger ecosystem of customer-related data sources. That ecosystem can include CRM data, ecommerce data, loyalty program data, social sentiment data,

May 20, 2026 No Comments
Best Practices

Quantitative Research Contractors: US-Based Alternative to Offshoring

If you lead a research team (whether for Customer Insights, CX, or UX), there is a good chance you have offshored some of your survey research data analysis work over the past several years. And for good reason: for many companies, offshoring has delivered notable cost savings. But recently, some

May 6, 2026 No Comments
Best Practices

2 Upcoming 55-Minute Live eLearning Events for Market Research Pros in June

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the

April 15, 2026 No Comments
IPC Certificates

Insights Professional Certification (IPC): How to Get Started

Experience in market research, CX research, and UX research only goes so far if it isn’t clearly signaled. Insights Professional Certification (IPC) turns applied knowledge into visible, credible proof. How to get that proof? By earning a professional certification from the Insights Association’s IPC program. The Five IPC Specialty Certificates

March 31, 2026 No Comments
Best Practices

Upcoming 55-Minute Live eLearning Events for Market Research Pros

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the

March 27, 2026 No Comments