If you do hands-on research, you’ve probably had the thought: what does AI mean for my job? My career path? My entrepreneurial opportunities? In all cases, to be prepared for all of the customer research-related changes going on, the researchers who stay valuable are the ones who get sharper at
Designing Surveys for UX Research: Key Takeaways — 10 Essential Lessons. Well-designed surveys can capture customer data that meaningfully informs UX strategy, but only when they’re built on solid research fundamentals and current best practices. At our recent live event, Designing Surveys for UX Research, instructor and qualitative research expert
10 Takeaways from Marni Martens’ Live Event on Asynchronous Qualitative Research In the June 9th Live Event, qualitative research pro Marni Martens shared a practical look at how asynchronous qualitative research has evolved, where it fits, and how researchers can use it thoughtfully alongside other methods. Here are her top
As researchers, we’ve all encountered the data-skeptical client. You know, the one who was eager for the survey results…until they read the report. They receive the findings and almost immediately push back: “I don’t think this data is reliable.” Why? Maybe the results challenged their perceptions of customer attitudes and behaviors. Maybe the data suggests their pet product idea is more likely to
Customer-centric, data-driven decision making has moved well beyond any single source of customer data. Primary research methods such as surveys, focus groups, and in-depth interviews remain vital, but they are now part of a much larger ecosystem of customer-related data sources. That ecosystem can include CRM data, ecommerce data, loyalty program data, social sentiment data,
If you lead a research team (whether for Customer Insights, CX, or UX), there is a good chance you have offshored some of your survey research data analysis work over the past several years. And for good reason: for many companies, offshoring has delivered notable cost savings. But recently, some