Which is harder to design: business-to-business surveys or business-to-consumer surveys? A lot of people instinctively say they’re equally difficult. At a high level, that’s true. But once we get into real-world projects, business surveys bring a distinct set of constraints that can quietly damage data quality and the respondent experience
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the
To assist our students and team leaders in navigating our market research and customer inisghts course offerings, we have updated our popular Excel-based reference sheet with all the details: The 2026 Research Rockstar eLearning Planner is a helpful listing of courses, durations, and Insights Association (IPC) certificate qualifications in one
We’ve just refreshed the job aids in Market Research 101, and they’re worth another look. These short PDFs—most just one to two pages—are designed as bite-sized references you can come back to between projects, during planning, or when you need a quick refresher without rewatching a full lesson. Think of
View Staffing Solutions After 2025’s staggering 1.2 million U.S. job cuts, many market research and insights teams are entering 2026 with fewer hands-on-deck. According to Challenger, Gray & Christmas, that’s the highest layoff count since 2020, often fueled by AI adoption, restructuring, and cost issues. Even while industry leaders like Ipsos
Uncovering Brand Loyalty Drivers: Choosing the Right Research Methods There is no universal model for what drives brand loyalty. As researchers know, the drivers can vary significantly by industry, product category, target audience, competitive landscape, and other factors. For brands seeking to understand loyalty within their own target market, the