Best Practices

2 Upcoming 55-Minute Live eLearning Events for Market Research Pros in June

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the

IPC Certificates

Insights Professional Certification (IPC): How to Get Started

Experience in market research, CX research, and UX research only goes so far if it isn’t clearly signaled. Insights Professional Certification (IPC) turns applied knowledge into visible, credible proof. How to get that proof? By earning a professional certification from the Insights Association’s IPC program. The Five IPC Specialty Certificates

Best Practices

Upcoming 55-Minute Live eLearning Events for Market Research Pros

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the

Best Practices

B2B Questionnaire Design: Avoid These 7 Common Challenges

Which is harder to design: business-to-business surveys or business-to-consumer surveys? A lot of people instinctively say they’re equally difficult. At a high level, that’s true. But once we get into real-world projects, business surveys bring a distinct set of constraints that can quietly damage data quality and the respondent experience

Best Practices

4 New 55-Minute Live eLearning Events for Market Research Pros

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the

Market Research

2026 Research Rockstar eLearning

To assist our students and team leaders in navigating our market research and customer inisghts course offerings, we have updated our popular Excel-based reference sheet with all the details: The 2026 Research Rockstar eLearning Planner is a helpful listing of courses, durations, and Insights Association (IPC) certificate qualifications in one