Negotiation and Persuasion Skills for Researchers is the focus of our next Live Event—designed to help researchers handle tough conversations with clarity and confidence. This session includes guidance from Persuasion: Convincing Others When Facts Don’t Seem to Matter by Lee Hartley Carter, President at maslansky + partners. We’re grateful to Lee
As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves attention too—with changes coming that could directly shape how we run qualitative and quantitative projects. In a recent episode of
Shrinking budgets. Expanding responsibilities. Tight timelines. For many professionals in market research, CX Research, and UX Research, planning ahead for training—or committing to a full membership—just doesn’t fit. Now it doesn’t have to. We’re excited to share that five of Research Rockstar’s professional-level courses are now available for individual purchase,
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the
Successful in-depth interviewing (IDI) research requires harmony between project goals and moderator execution. When that harmony is achieved, project goals are met, and decisions are fueled. When it’s missing, it creates tension, misalignment, and frustration—for both clients and moderators alike. But before we start the project—selecting a moderator (interviewer), writing
In qualitative research, the discussion guide is a written sequence of questions that the moderator uses to collect data. Much like a questionnaire in survey research, the discussion guide ensures that qualitative data is collected in a deliberate and systematic way. An effective discussion guide is anchored to the documented