Planning to hire a market research agency to help with a project? Before you do, be sure to create a list of questions you will use to assess potential agencies for fit and qualifications. Some questions are obvious: experience with similar projects, years in business, company size, and so on.
Market research is successful when it leads to decisions being made and actions being taken. The research is the star, not the researcher.
When we deliver a market research project and no decisions are made nor actions taken, we fail. And it has repercussions. The next time a study is
Have you been waiting to take a Research Rockstar class, but just not yet gotten around to it?
Maybe it would help if you could see what an online class looks like. So here’s a video:
Self-reported information is not perfect. But it is even less perfect in some cases than in others. Point: I can tell you from having conducted 100s of studies with IT professionals that certain things get over-reported. Plans to invest in new hot, technologies are a classic example. Not intentional, perhaps,
If you are considering using an online panel for an upcoming project, and want some tips on how to manage this important resource, please check out the new white paper on online panels.
When conducting survey projects, should you survey your own customer base (people who actually by from your company), or non-customers? Or both?
After all, you may very well have a list of customers that would be convenient for you to use for your survey project. But is that a wise