We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the
A common frustration for researchers has nothing to do with data quality or methodological rigor. We design strong studies, invest weeks in fieldwork and analysis, and deliver reports filled with meaningful insights—only to find that nothing happens next. The report isn’t read closely, the findings aren’t referenced, and the insights
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the
We’ve updated our Sampling Methods course. Backstage Pass members now get a new eTextbook with 150-day access, at no extra cost. It’s Marketing Research (12th Edition) by Carl McDaniel Jr. and Roger Gates, selected for clarity and practical relevance for the Research Rockstar student community. Why We Switched Student feedback
Many market research, UX, and CX teams now use AI for brainstorming, writing, and various research tasks. But it’s not always easy, especially when using AI to help researchers draft surveys and discussion guides. The recurring issue isn’t effort; it’s uneven quality from ad hoc prompting. In “Prompt Engineering for
Negotiation and Persuasion Skills for Researchers is the focus of our next Live Event—designed to help researchers handle tough conversations with clarity and confidence. This session includes guidance from Persuasion: Convincing Others When Facts Don’t Seem to Matter by Lee Hartley Carter, President at maslansky + partners. We’re grateful to Lee