Uncovering Brand Loyalty Drivers: Choosing the Right Research Methods There is no universal model for what drives brand loyalty. As researchers know, the drivers can vary significantly by industry, product category, target audience, competitive landscape, and other factors. For brands seeking to understand loyalty within their own target market, the
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the
A common frustration for researchers has nothing to do with data quality or methodological rigor. We design strong studies, invest weeks in fieldwork and analysis, and deliver reports filled with meaningful insights—only to find that nothing happens next. The report isn’t read closely, the findings aren’t referenced, and the insights
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the
We’ve updated our Sampling Methods course. Backstage Pass members now get a new eTextbook with 150-day access, at no extra cost. It’s Marketing Research (12th Edition) by Carl McDaniel Jr. and Roger Gates, selected for clarity and practical relevance for the Research Rockstar student community. Why We Switched Student feedback
Many market research, UX, and CX teams now use AI for brainstorming, writing, and various research tasks. But it’s not always easy, especially when using AI to help researchers draft surveys and discussion guides. The recurring issue isn’t effort; it’s uneven quality from ad hoc prompting. In “Prompt Engineering for