Successful in-depth interviewing (IDI) research requires harmony between project goals and moderator execution. When that harmony is achieved, project goals are met, and decisions are fueled. When it’s missing, it creates tension, misalignment, and frustration—for both clients and moderators alike. But before we start the project—selecting a moderator (interviewer), writing
In qualitative research, the discussion guide is a written sequence of questions that the moderator uses to collect data. Much like a questionnaire in survey research, the discussion guide ensures that qualitative data is collected in a deliberate and systematic way. An effective discussion guide is anchored to the documented
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the
As market research and insights professionals, contracts may not be our favorite part of the job, but they do cross our desks—and they can make or break a project. Even if the final review is handled by a colleague in purchasing or the legal department, we still need to be
For Researchers Tasked with Their First Survey Assignment If you work in market research, CX research, or UX research, chances are someone has already asked: “Can you write a quick survey for this?” Suddenly you’re responsible for the questionnaire—and you haven’t been trained in survey design yet. Maybe you’ve been
We may be biased, but our recent Live Event with Amy Anderson and Leslie Rich, PhD, delivered a clarity jolt for researchers juggling data quality and deadlines. Their deep dive into data cleaning fundamentals and survey quality was packed with practical insights and backed by real-world experience. If you missed it?