As market research and insights professionals, contracts may not be our favorite part of the job, but they do cross our desks—and they can make or break a project. Even if the final review is handled by a colleague in purchasing or the legal department, we still need to be
For Researchers Tasked with Their First Survey Assignment If you work in market research, CX research, or UX research, chances are someone has already asked: “Can you write a quick survey for this?” Suddenly you’re responsible for the questionnaire—and you haven’t been trained in survey design yet. Maybe you’ve been
We may be biased, but our recent Live Event with Amy Anderson and Leslie Rich, PhD, delivered a clarity jolt for researchers juggling data quality and deadlines. Their deep dive into data cleaning fundamentals and survey quality was packed with practical insights and backed by real-world experience. If you missed it?
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the
Getting a great client-moderator match is always tricky in any kind of qualitative research. That’s why, when those matches work, they often turn into long-term partnerships. In qualitative research, the moderator (or interviewer, or facilitator—take your pick) is the one actually collecting the data, right on the front lines. They’re