We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the
Getting a great client-moderator match is always tricky in any kind of qualitative research. That’s why, when those matches work, they often turn into long-term partnerships. In qualitative research, the moderator (or interviewer, or facilitator—take your pick) is the one actually collecting the data, right on the front lines. They’re
Tight timelines. Overlapping priorities. Not enough hands. We know how quickly things can pile up. That’s why we make it simple and fast to get research support when you need it. Whether it’s for qual, quant, survey programming, reporting, or project management, we have vetted research freelancers ready to jump
For Market Research and Insights professionals trying to keep up with AI trends, it’s no easy task. We’re constantly bombarded with new tools (and the sales pitches to match). And for the thoughtful researcher aiming to deploy AI for real ROI, it gets even more complex—because both general-purpose LLMs (ChatGPT,
Why the Real Barriers to Success Are Often Structural Here’s the thing: the biggest barrier to AI success in research teams isn’t choosing the right tools or use cases—though those are important. The less glamorous, but far more critical issue? Organizational structure. This isn’t just theory. It’s something I’ve seen