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For Market Research and Insights professionals trying to keep up with AI trends, it’s no easy task. We’re constantly bombarded with new tools (and the sales pitches to match). And for the thoughtful researcher aiming to deploy AI for real ROI, it gets even more complex—because both general-purpose LLMs (ChatGPT,
Why the Real Barriers to Success Are Often Structural Here’s the thing: the biggest barrier to AI success in research teams isn’t choosing the right tools or use cases—though those are important. The less glamorous, but far more critical issue? Organizational structure. This isn’t just theory. It’s something I’ve seen
Leading a Market Research & Insights team in 2025 can feel like flying an airplane with uncertain fuel reserves and a constantly changing flight plan. And adding to the stress, the crew wasn’t fully trained for this model of aircraft. This isn’t just turbulence—for some teams, it’s a full-blown flexibility
Format, Structure, and Length Considerations Writing a qualitative research report is like preparing a gourmet meal—you need the right ingredients, proper technique, and perfect timing to satisfy your audience. Just as a chef must decide between a five-course dining experience or an elegant small-plate tasting menu, researchers must make critical
MaxDiff is a powerful tool for understanding customer priorities. Whether you use built-in features from Alchemer or specialty platforms like Sawtooth Software, it’s a must-have method in your research toolkit. Want to learn more? Check out these great resources: MaxDiff Overview: A breakdown of the method, real-world examples, and setup