Fall & Winter 2026: Free Market Research Live Events

If you do hands-on research, you’ve probably had the thought: what does AI mean for my job? My career path? My entrepreneurial opportunities?

In all cases, to be prepared for all of the customer research-related changes going on, the researchers who stay valuable are the ones who get sharper at the things AI can’t do reliably with excellence. Asking a better probe. Making the right methodology call under a real budget. Synthesizing complex attitudinal and behavioral data. Knowing when a tool helps and when it just creates over-generalizations and tedious QA work.

To help keep our students and friends prepared, we invite you to join us for our Fall & Winter Live Events. Ten educational sessions, 55 minutes each, free, and taught by research experts who actually do this work.