We are excited to invite you to three upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the comfort of your own space. Scheduled for 55 minutes each, to save you 5 minutes before your next meeting!
Upcoming Events & Details:
3 Approaches to Customer Journey Mapping
When: Thursday, February 22nd, 2024, 3 PM Eastern RSVP required
Instructor: Marni Martens
Level: Level 2 (Advancing)
Customer experience (CX) is hot hot hot! If you have been asked to lead a CX research project, chances are you will need to deliver a customer journey map. In this Live Event, Instructor Marni Martens will share 3 approaches for creating a customer journey map, even when budgets and timelines are tight.
Attendees will learn the what & why of customer journey maps as well as how various methodologies can be employed to inform development.
What’s New in AI? (Hint: Have you heard about AGI?)
When: Tuesday, March 12, 2024, 1 PM Eastern RSVP required
Instructor: Jim Newswanger
Level: All Levels
What is the current state of AI in the world of Market Research & Insights? Join instructor Jim Newswanger for the latest AI developments that pertain to market research, including an introduction to AGI (artificial generative intelligence).
Students will leave this Live Event with a current understanding of AI in market research, including what market researchers should know about text, audio, and visual advances in AGI (artificial generative intelligence).
Tool Demo: Using AI to Code Open-ended Survey Responses
When: Tuesday, April 9, 2024, 1 PM Eastern RSVP required
Instructor: Amy Anderson
Level: Levels 2-3 (Advancing to Expert)
Using CodeIT’s free trial to investigate how it works with an open-ended survey question; compare and contrast to the instructor’s usual method of coding in Q.
Students will watch an AI product test in real time! See firsthand how an AI text analysis tool works and the researcher’s reactions and feedback as she works with the tool for the first time.
Why Attend Instructor-led Live Events?
Our 55-minute Live Events are more than learning sessions; they’re an opportunity to directly interact with market research experts, ask questions, and network with your fellow research rockstars. Enhance your skills, discover new tools, and advance your market research career.
RSVP is Essential!
To access these exclusive events, RSVP is required. You must RSVP to receive the Zoom login details.
Don’t miss out! RSVP to secure your participation and receive the necessary access information.
