In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference:
In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference:
Is it mean for me to critique ESOMAR keynote speakers? Or as someone who is passionate about prompting market research best practices, is it just good, healthy “tough love”?
Planning to hire a market research agency to help with a project? Before you do, be sure to create a list of questions you will use to assess potential agencies for fit and qualifications. Some questions are obvious: experience with similar projects, years in business, company size, and so on. But here are two important questions are often overlooked:
1. Do you belong to any professional associations? The answer should start with…
Websites are the virtual storefronts of market research agencies. It’s where you often get your first impression of a potential research supplier. You peek in the window and see if the goods are narrow or diverse, dated or current. You get an impression about personality and culture. You may even get a sense of trustworthiness.
But if you have ever looked at more than 2 or 3 agency web sites, you will see that the quality and content vary dramatically. Almost dismayingly so.
So how to compare them?…
