31 Days of Free Market Research Learning

31 Days of Free Market Research Learning What 31 definitions should every Market Research professional know? We’ve picked our set of “must-know” items and are releasing one a day throughout… Continue reading 31 Days of Free Market Research Learning

2022 Market Research eLearning Dates!

Hot skills for Market Research & Insights professionals in 2022 include methodology topics (amping up mixed methods and methodology planning), online qualitative facilitation, report writing (to meet current style and… Continue reading 2022 Market Research eLearning Dates!

[Short Article] A Micro Lesson on Social Media Research

Have you been meaning to try using social media research tools but just haven’t had the time? We get it. Here’s a mini lesson in the form of three quick tips… Continue reading [Short Article] A Micro Lesson on Social Media Research

Would You Rather Be a Market Researcher…or a Fly?

Social Media Listening Lessons from Microsoft Would a market researcher rather be a spider, a bee or a fly? A fly, of course! Article Synopsis, “Market research at the speed of social… Continue reading Would You Rather Be a Market Researcher…or a Fly?

Updated Names for 5 Market Research Training Courses

Dear Friends, Five of our market research courses are being renamed (see table below). I just want you to know, so that if you go looking for a course and… Continue reading Updated Names for 5 Market Research Training Courses

Are You Listening?

“Should I use Twitter or has it just turned into a megaphone for sales?” “Hashtags are so confusing” “What’s my first step on Instagram” “What the heck is Snapchat?” These… Continue reading Are You Listening?

Planning to Use Social Media for Research? Read This First

Back in November, we asked if market researchers were listening to (or ignoring) social media as a resource for market research. If your clients really desire customer insights, then you can’t… Continue reading Planning to Use Social Media for Research? Read This First

Social Media Data — Are Market Researchers Listening?

In 90 minutes of class time we provide a comprehensive overview of how social media and market research converge. The rich content of the class includes examples, software demonstrations, interactive exercises, and real-time Q&A with the instructor. In a world where ….

Article Synopsis: Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice

The results from the authors’ modeling shows that the inferences marketing researchers obtain from monitoring social media are dependent on where they “listen.” For example, Facebook tends to be more positive, and Twitter more negative in the opinions expressed, based on the dynamics stated in the above paragraph. Common approaches that either focus on a single social media venue or ignore differences across venues…

The 4 Killer Stats from the ESOMAR 3D Conference

In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference: