What Really Drives Brand Connection? The Power of Authenticity

Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This… Continue reading What Really Drives Brand Connection? The Power of Authenticity

Mastering the Art of Top-line Reports in Qualitative Research

In the realm of qualitative market research, the top-line report is a common deliverable. Whether it be for C-suite executives or cross-functional teams, stakeholders always appreciate a concise summary of… Continue reading Mastering the Art of Top-line Reports in Qualitative Research

What are the hot skills for Market Researchers in 2022?

In this episode, Market Research experts Korostoff and Henning get into the details on what they see as must-have skills to rise to the demands of 2022. Their picks range widely from hard skills (for data visualization and survey platform expertise) to soft skills (new report writing skills and WFH mastery), and more.

Market Research & Insights Training Plans, Simplified

The course sequences below may be helpful as you plan for market research training, whether for an individual or a team. In each group, we specify the courses in their ideal sequence (and note the total number of hours and skill level). However, there is no one-size-fits-all approach when it comes to training, so be sure to modify based on your team’s unique needs. Want assistance…

Qualitative Research Demand & Chainsaw Juggling: Look Out for Hard-Core Qual

My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver projects that meets the persistent needs for scale and speed while also being rigorous.

Organizations that embrace customer-centric, data driven decision making (which is most of them) often do value qual. But as these organization have become more data-centric, their business decision makers have become more aware of data reliability concerns. Thus, it’s not surprising that while we are seeing strong demand for qual, we are also seeing higher expectations about the methodological rigor with which it conducted.

17 Data Sources Used for Market Research and Customer Insights

As a Market Research & Insights professional, you likely have clients. They may be internal, or external—but if you design and execute projects, your work is likely funded by some… Continue reading 17 Data Sources Used for Market Research and Customer Insights

Can You Think of at Least 3 Market Research Career Path Scenarios?

Why the focus on career planning? Because market research career paths are changing. Your next big career move could be quite different than what you may have envisioned just a… Continue reading Can You Think of at Least 3 Market Research Career Path Scenarios?

[New Video] Data Sources Commonly Used in Big Data & Analytics

Learning to become a data-fluent market researcher? A good first step is learning about the wide variety of data sources available to most organizations. In market research, we commonly use… Continue reading [New Video] Data Sources Commonly Used in Big Data & Analytics

[New video] Market Research & Customer Insights Career Coaching

What do business strategy, cross-functional team management, CX and market research have in common? They are all phrases commonly mentioned in current market research and insights job postings. Today’s job… Continue reading [New video] Market Research & Customer Insights Career Coaching

How to Amp Up the Insights Content in Your Deliverables

Yes, we all know it: clients need insights, not data. And we try, right? We craft executive summaries that synthesize data into key findings. buy xifaxan online xifaxan no prescription… Continue reading How to Amp Up the Insights Content in Your Deliverables