What are the hot skills for Market Researchers in 2022?

Kathryn Korostoff and Jeffrey Henning recently tackled the question, “What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?”  As Market Research & Insights professionals, it’s always a great end-of-year exercise to ask ourselves, “What knowledge gaps exist that warrant prioritization for 2022”?

In this episode, Korostoff and Henning get into the details on what they see as must-have skills to rise to the demands of 2022. Their picks range widely from hard skills (for data visualization and survey platform expertise) to soft skills (new report writing skills and WFH mastery), and more.

This is Part 4 of our 4-part series: Prepping Your Market Research & Insights Team for 2022. Previous episodes tackled improving methodology choices, survey data quality, and WFH effectiveness.

Hosted by Research Rockstar Lead Instructor Kathryn Korostoff, and with fantastic guest, and true Research Rockstar, Jeffrey Henning, Chief Research Officer at Researchscape International, makers of ResearchStory, and an industry veteran who has held numerous leadership positions.

The 4-part series is available on YouTube, Apple Podcasts, and Audible (Amazon).

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