Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This… Continue reading What Really Drives Brand Connection? The Power of Authenticity
We often hear the terms “Market Research” and “Marketing Research” used interchangeably. But are their meanings the same…or meaningfully different? And how do people from outside the profession perceive these… Continue reading Are the terms “Market research” and “Marketing research” one in the same?
Announcing a 10-episode series, “Conversations for Research Rockstars.” Please join the conversation on YouTube or the accompanying podcast (available on iTunes). Hosted by Kathryn Korostoff, with occasional special guests, the series is available now.
Last week, you spent eight hours editing your staff’s work for basic survey design errors, weak report writing, and simple chart blunders. Not a great use of your time, was it?
Research Rockstar celebrates new Online Market Research Training store opening with the Ultimate Market Research Training Give Away Drawing; Enter for a Chance to Win a Year of Market Research Training
December can be a nice, calm month for market researchers. Typically a month with little data collection, few presentations and no travel, it’s an ideal time to do a little 2012 planning. Here are three tips to keep in mind:
This November 7th to 9th, many lucky professionals will be gathered in Orlando, Florida learning and networking at one of the industry’s premiere conferences: The Market Research Event (hosted by… Continue reading Not Attending TMRE This Year? Then Consider Market Research University Week
Is your organization doing more market research? Are people outside of the market research department becoming increasingly involved in research, either as “do it yourself” researchers or as members of cross-functional project teams? Imagine a baseball team made up of three professional ball players and six middle-aged guys from the local coffee shop. Wouldn’t those well-intentioned coffee drinkers need some practice before that first game? Well if you want your whole research team to play at their best, here are a few things to keep in mind:
Typically when we think about market research surveys, we think of questionnaires that have 20, 30, or even more questions. Getting qualified people to complete these questionnaires has become a serious challenge. One alternative is the single-question poll. After all, you’re much more likely to get high response and low dropout rates if you can simply say, “Hi, we have a single question we’d like your opinion on”, rather than requesting a novel’s worth of responses.
Facebook is making polling insanely easy these days…
Do you cringe when you hear the word “policies”? Most people do. After all, policies often mean bureaucracy. But in the case of market research, clear policies will minimize the risk of data quality headaches, customer over-surveying, ethical breaches and more.
