How long should we wait after asking a participant a question before encouraging a response or using a probing technique? In qualitative research, a few seconds of silence can feel… Continue reading Qualitative Research Pros Know: Silence is Golden
How long should we wait after asking a participant a question before encouraging a response or using a probing technique? In qualitative research, a few seconds of silence can feel… Continue reading Qualitative Research Pros Know: Silence is Golden
If you do hands-on research, you’ve probably had the thought: what does AI mean for my job? My career path? My entrepreneurial opportunities? In all cases, to be prepared for… Continue reading Fall & Winter 2026: Free Market Research Live Events
10 Takeaways from Marni Martens’ Live Event on Asynchronous Qualitative Research In the June 9th Live Event, qualitative research pro Marni Martens shared a practical look at how asynchronous qualitative… Continue reading Asynchronous Qualitative Research: 10 Essential Tips for Success
As researchers, we’ve all encountered the data-skeptical client. You know, the one who was eager for the survey results…until they read the report. They receive the findings and almost immediately push back: “I don’t think this data… Continue reading Is the Survey Data Reliable? How Researchers Can Answer Skeptical Stakeholders
If you lead a research team (whether for Customer Insights, CX, or UX), there is a good chance you have offshored some of your survey research data analysis work over… Continue reading Quantitative Research Contractors: US-Based Alternative to Offshoring
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading 2 Upcoming 55-Minute Live eLearning Events for Market Research Pros in June
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Upcoming 55-Minute Live eLearning Events for Market Research Pros
Which is harder to design: business-to-business surveys or business-to-consumer surveys? A lot of people instinctively say they’re equally difficult. At a high level, that’s true. But once we get into… Continue reading B2B Questionnaire Design: Avoid These 7 Common Challenges
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading 4 New 55-Minute Live eLearning Events for Market Research Pros
To assist our students and team leaders in navigating our market research and customer inisghts course offerings, we have updated our popular Excel-based reference sheet with all the details: The… Continue reading 2026 Research Rockstar eLearning
