2 Upcoming 55-Minute Live eLearning Events for Market Research Pros in June

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the comfort of your own space. Scheduled for 55 minutes each, to save you 5 minutes before your next meeting. Click Here to Sign Up.

Upcoming Events & Details:

Asynchronous Qualitative Methods: What’s Hot Now

When: Tuesday, June 9 @ 1:00 PM ET.
Instructor: Marni Martens
Topic: As advanced technologies continue to reshape the market research industry, researchers are rethinking the role of qualitative research—especially the role asynchronous methods can play alongside quantitative and live approaches. This session explores the what, why, and how of asynchronous qualitative research, highlighting emerging 2026 trends and the increasing importance of human judgment in delivering high-quality insights.
Learning Objectives: By the end of this session, attendees will be able to:

• Identify key trends shaping asynchronous qualitative research and their implications for study design and execution.
• Distinguish how asynchronous methods fit within today’s qualitative research toolkit, including when and where they are most effective.
• Evaluate how emerging trends and AI-assisted tools are reshaping the role of the researcher and the growing importance of human judgment in ensuring high-quality insights.

Level: Any—Suitable for all levels.
Format: Hot Topics.

Designing Surveys for UX Research

When: Thursday, June 25 @ 3:00 PM ET.
Instructor: Marni Martens
Topic: Have you ever been asked to design a UX-focused survey when your background is rooted in traditional market research? As UX plays an increasingly prominent role in business strategy and decision-making, the lines between UX research and market research have blurred, and many market researchers are responsible for more UX/experience-focused work. This session explores the key principles of designing surveys for UX research, contrasting how this differs and doesn’t in intent from traditional market research/goals, with real-world examples and practical tips to help you successfully navigate your next UX survey request.
Learning Objectives: By the end of this session, attendees will be able to:

• Apply key principles for designing surveys that support experience-based research goals and business strategy.
• Recognize where UX and market research objectives overlap—and where they diverge.
• How to avoid common pitfalls when designing surveys for projects with mixed market and experience-focused objectives.

Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: How-to.

Click here to Sign Up.