Live Event: Designing Surveys for UX Research

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Format: How-To.

Level: 2—For those with basic market research knowledge, typically 2-5 years in the field. 

Topic: Have you ever been asked to design a UX-focused survey when your background is rooted in traditional market research? As UX plays an increasingly prominent role in business strategy and decision-making, the lines between UX research and market research have blurred, and many market researchers are responsible for more UX/experience-focused work.This session explores the key principles of designing surveys for UX research, contrasting how this differs and doesn’t in intent from traditional market research/goals, with real-world examples and practical tips to help you successfully navigate your next UX survey request.

Learning Objective: By the end of this session, attendees will be able to: – Apply key principles for designing surveys that support experience-based research goals and business strategy. – Recognize where UX and market research objectives overlap—and where they diverge. – How to avoid common pitfalls when designing surveys for projects with mixed market and experience-focused objectives.

Instructor: Marni Martens