All research projects are expected to stand up to scrutiny on reliability and usefulness. But when research professionals are presenting to VP-level and C-suite executives—the CFO, CMO, CEO, and other… Continue reading Delivering Market Research and Customer Insights to the C-Suite
Boring IDIs create a practical research problem. When participants lose interest, they are less likely to stay fully engaged in the conversation and put sustained cognitive effort into their answers. A long… Continue reading Stop Doing Boring IDIs: 10 Ways to Get Better Qualitative Data
On August 11, more than 30 researchers joined us on Zoom for Advanced Interviewing Skills: Probing Techniques for Challenging Interviews, led by special guest instructor Stacy Graiko. Stacy brought extensive… Continue reading AI Interviewers Are Here. Human Interviewing Skills Matter More Than Ever.
In qualitative research, choosing the right methodology is key. Although focus groups have their merits, there are cases where in-depth interviews (IDIs) are an objectively better choice. Still, when a… Continue reading Why Choose IDIs Over Focus Groups? A Case Study
Are you expecting a heavy year-end crunch time? Will workload interfere with holiday time with family and friends? We have Rent-a-Researcher consultants who can help conquer your deadlines! Below are just a few… Continue reading Need Help with Year End Crunch Time?
