Designing Surveys for UX Research: Key Takeaways — 10 Essential Lessons. Well-designed surveys can capture customer data that meaningfully informs UX strategy, but only when they’re built on solid research fundamentals and current best practices. At our recent live event, Designing Surveys for UX Research, instructor and qualitative research expert Marni Martens shared a practical look at how to do exactly that.
10 Takeaways from Marni Martens’ Live Event on Asynchronous Qualitative Research In the June 9th Live Event, qualitative research pro Marni Martens shared a practical look at how asynchronous qualitative… Continue reading Asynchronous Qualitative Research: 10 Essential Tips for Success
In qualitative research, choosing the right methodology is key. Although focus groups have their merits, there are cases where in-depth interviews (IDIs) are an objectively better choice. Still, when a… Continue reading Why Choose IDIs Over Focus Groups? A Case Study
As the end of January approaches, I’d like to ask: is your Market Research & Insights team charging into 2024 with clarity and enthusiasm, or are you still seeking a… Continue reading How’s 2024 Looking?
As we wrap up 2023, join us for a December filled with live events designed to help you become a true research rockstar in 2024! Our expert instructors will host… Continue reading Rock 2024 with Expert Advice on Qual, Quant, and Data Viz Topics
In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as Phase 1 before a survey research… Continue reading Common Scenarios for Combining Qualitative & Quantitative Research
Announcing Research Rockstar’s New Market Research eLearning Format! Back in August, we let our students know that big changes were coming in 2023. And now they are almost here! We… Continue reading Motivate and Retain Research Talent
Wednesday, March 4th, 3:15: join Kathryn Korostoff’s session for a lively and brutally honest conversations about choosing between traditional primary research methods, transactional data, online behavioral data, passive data, social data… Continue reading This Ain’t Grandma’s Research: Presented by Kathryn Korostoff at Quirk’s Brooklyn Wednesday March 4th
My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver projects that meets the persistent needs for scale and speed while also being rigorous.
Organizations that embrace customer-centric, data driven decision making (which is most of them) often do value qual. But as these organization have become more data-centric, their business decision makers have become more aware of data reliability concerns. Thus, it’s not surprising that while we are seeing strong demand for qual, we are also seeing higher expectations about the methodological rigor with which it conducted.
I love most HBR articles, and dove in eagerly. Alas, while fascinating research, the strategy this article implies is quite problematic. I want to address two problems with this strategy:………
