Boring IDIs create a practical research problem. When participants lose interest, they are less likely to stay fully engaged in the conversation and put sustained cognitive effort into their answers. A long… Continue reading Stop Doing Boring IDIs: 10 Ways to Get Better Qualitative Data
On August 11, more than 30 researchers joined us on Zoom for Advanced Interviewing Skills: Probing Techniques for Challenging Interviews, led by special guest instructor Stacy Graiko. Stacy brought extensive… Continue reading AI Interviewers Are Here. Human Interviewing Skills Matter More Than Ever.
On August 11, more than 30 researchers joined us on Zoom for Advanced Interviewing Skills: Probing Techniques for Challenging Interviews, led by special guest instructor Stacy Graiko. Stacy brought extensive… Continue reading Advanced IDI Skills: Probing Techniques for Challenging Interviews
How long should we wait after asking a participant a question before encouraging a response or using a probing technique? In qualitative research, a few seconds of silence can feel… Continue reading Qualitative Research Pros Know: Silence is Golden
Designing Surveys for UX Research: Key Takeaways — 10 Essential Lessons. Well-designed surveys can capture customer data that meaningfully informs UX strategy, but only when they’re built on solid research fundamentals and current best practices. At our recent live event, Designing Surveys for UX Research, instructor and qualitative research expert Marni Martens shared a practical look at how to do exactly that.
10 Takeaways from Marni Martens’ Live Event on Asynchronous Qualitative Research In the June 9th Live Event, qualitative research pro Marni Martens shared a practical look at how asynchronous qualitative… Continue reading Asynchronous Qualitative Research: 10 Essential Tips for Success
In qualitative research, choosing the right methodology is key. Although focus groups have their merits, there are cases where in-depth interviews (IDIs) are an objectively better choice. Still, when a… Continue reading Why Choose IDIs Over Focus Groups? A Case Study
As the end of January approaches, I’d like to ask: is your Market Research & Insights team charging into 2024 with clarity and enthusiasm, or are you still seeking a… Continue reading How’s 2024 Looking?
As we wrap up 2023, join us for a December filled with live events designed to help you become a true research rockstar in 2024! Our expert instructors will host… Continue reading Rock 2024 with Expert Advice on Qual, Quant, and Data Viz Topics
In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as Phase 1 before a survey research… Continue reading Common Scenarios for Combining Qualitative & Quantitative Research
