Which Skill Do 82% of Employers Say They Really Want?

It takes many key abilities to become a well-respected market research professional, but there’s one skill that sets the elite apart from the rest: the ability to write well. In… Continue reading Which Skill Do 82% of Employers Say They Really Want?

Harvard Got It Wrong: HBR Article Has Risky Advice for Customer Satisfaction Research

I love most HBR articles, and dove in eagerly. Alas, while fascinating research, the strategy this article implies is quite problematic. I want to address two problems with this strategy:………