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Tag: bias

Are you sure you’re not introducing bias? (With mini case study!)

As research and insights professionals, we spend a lot of time making sure we eliminate bias from our projects. Why? So that when we deliver our analysis and insights, we… Continue reading Are you sure you’re not introducing bias? (With mini case study!)

Harvard Got It Wrong: HBR Article Has Risky Advice for Customer Satisfaction Research

I love most HBR articles, and dove in eagerly. Alas, while fascinating research, the strategy this article implies is quite problematic. I want to address two problems with this strategy:………