If Your Market Research Consultant Says This, It’s a Red Flag

Imagine that you’ve hired a market research consultant to do a big survey research project for your company, Acme Tea & Coffee. It’s a really important project, and you spent… Continue reading If Your Market Research Consultant Says This, It’s a Red Flag

Are you sure you’re not introducing bias? (With mini case study!)

As research and insights professionals, we spend a lot of time making sure we eliminate bias from our projects. Why? So that when we deliver our analysis and insights, we… Continue reading Are you sure you’re not introducing bias? (With mini case study!)