Wednesday, March 4th, 3:15: join Kathryn Korostoff’s session for a lively and brutally honest conversations about choosing between traditional primary research methods, transactional data, online behavioral data, passive data, social data… Continue reading This Ain’t Grandma’s Research: Presented by Kathryn Korostoff at Quirk’s Brooklyn Wednesday March 4th
My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver projects that meets the persistent needs for scale and speed while also being rigorous.
Organizations that embrace customer-centric, data driven decision making (which is most of them) often do value qual. But as these organization have become more data-centric, their business decision makers have become more aware of data reliability concerns. Thus, it’s not surprising that while we are seeing strong demand for qual, we are also seeing higher expectations about the methodological rigor with which it conducted.
I love most HBR articles, and dove in eagerly. Alas, while fascinating research, the strategy this article implies is quite problematic. I want to address two problems with this strategy:………
Free Focus Group Training for Beta Testers….We are testing a new format option for our courses, and need some beta testers. The test will be done using a new format of our class: Managing Focus Group Projects.
If you or one of your team members are in need of this topic, then perhaps this can be a win/win. You get free training, and we get a Beta tester.
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of… Continue reading Big or Small: No Data Set is Perfect
Onboarding: the Key to Making Teamwork Actually Work
When researchers fail to use the correct visual display, it often results in a failure to communicate the most important insights. Our Data Visualization workshop will mitigate this risk by providing attendees a broad set of visual displays from which to choose, and guidance on when to use them. We’ll help you move beyond stale and over-used visuals…
Recycling is not just for plastics and paper. Have you ever had the feeling that the data you collected for one market research project could be repurposed (recycled), if only… Continue reading Recycling Your Market Research Investment: Improving Quantitative Research ROI
Need something a little special for your unique needs? All of the content from Research Rockstar classes can be combined, or sliced and diced, as you wish. Just let us know what topics are of interest, and we can create a custom class. It’s sort of like building a custom playlist…of market research training. Fees for customized classes vary depending on content and duration.
We are thrilled to announce that our website and training store have been refreshed for 2015. Why? For the main site, www.ResearchRockstar.com, we wanted to make it easier for people… Continue reading New Year, New Look for Research Rockstar
