Impress Your Boss: 3 Questionnaire Design Job Aids

Hey Research Rockstars! Have you ever wondered how to format survey questions to maximize respondent engagement? Have you ever drawn a blank when a client asked you why you used… Continue reading Impress Your Boss: 3 Questionnaire Design Job Aids

Questionnaire Design 101: A 10-Step Process

Planning to run a survey project, but don’t know where to start? In this class, Instructor Kathryn Korostoff will teach students to manage the process from beginning to end. buy… Continue reading Questionnaire Design 101: A 10-Step Process

Getting More People to Take Your Surveys: 8 Ways to Optimize Response Rates

New market research methods are great—but I also still value the tried and true. Survey research, for one, is still very important (especially for populations and research goals that can’t… Continue reading Getting More People to Take Your Surveys: 8 Ways to Optimize Response Rates

[New video] Market Research Surveys: What To Do About “Speeders”

Do your market research survey respondents speed through your questions? Does that impact data quality? In any given questionnaire, the amount of time participants spend completing it can vary. In… Continue reading [New video] Market Research Surveys: What To Do About “Speeders”

A Sample Survey Invitation

Stumped trying to write a survey invitation? Here’s a great example to get you started.

Promise Us You Will Never Field a Questionnaire Like This

Another great example of an awful questionnaire.

One Big Survey or Three Small Surveys?

When it comes to market research projects, how big is too big?

Best Market Research Articles of 2013: First in a Series of 10

On a survey, do you check “yes” the same amount as someone in India? Probably not! Cultural differences in multi-country surveys yield inaccurate results. Propensity to agree, untruthfulness, and survey “speeders” vary from country to country.

Getting a 16-Word Survey Wrong [a Special Guest Post by Jeffrey Henning]

I’m a fan of Google Consumer Surveys’ limitation on question length. Google limits you to questions of no more than 125 characters long, primarily – I believe – for a better experience for readers of the sites of its publisher partners … [Guest post by Jeffrey Henning of Researchscape]

Sample Size for Market Research Surveys: How Big Is Big Enough?

Sample Size for Survey ResearchHow many people need to take your survey, for you to have confidence in the results? I can answer that question two ways; a long, academic way, or a short, friendly way.
Today, let’s take the short and friendly approach.