The struggle (for data quality) is real. And a large contributor to data quality risks in online surveys is, you guessed it, survey design. So how do we ensure that… Continue reading 3 Common Survey Design Mistakes That Damage Data Quality
The struggle (for data quality) is real. And a large contributor to data quality risks in online surveys is, you guessed it, survey design. So how do we ensure that… Continue reading 3 Common Survey Design Mistakes That Damage Data Quality
Rampant in the market research and insights world for a few years now: widespread misuse of a trendy piece of research lingo. And recently, I notice this misuse is getting… Continue reading DIY Research: The Nonsense of Trendy Ambiguity
Americans happily buy $1,000+ pieces of home exercise equipment, with the best of intentions. But what happens when the slick new gear is unpacked and assembled? Nothing. Many home exercise… Continue reading Open-ended Questions: The Home Exercise Machine of Survey Research
Sample Size for Survey ResearchHow many people need to take your survey, for you to have confidence in the results? I can answer that question two ways; a long, academic way, or a short, friendly way.
Today, let’s take the short and friendly approach.
All classes meet in Research Rockstar’s virtual classroom. All single session classes are $249 per student. Upcoming topics: questionnaire design, survey scales, social media research, in-depth interview projects.
In our new class, “Ask It Right: Choosing Answer Types & Scales”, Research Rockstar covers Likert Scales, Semantic Differential Scales, Constant Sum, Ranking Questions, Rating Questions and more. We specifically highlight examples of how to structure answer options for common research market needs, including customer satisfaction, product concept testing and more.
Do you cringe whenever you see a survey design crafted by one of your colleagues? Do you question whether your choice of scales and answer options is yielding the best… Continue reading Survey Design Boot camp! NYC, September 28th
Fortune 500 researchers often juggle the need to deliver fresh customer insights with the mandate to minimize research costs. How do they do it? By cutting costs where they can,… Continue reading Market Research Strategy Trends in the Fortune 500
These days, it’s not uncommon for organizations that once relied heavily on outsourced market research to re‑think that practice. buy albuterol online https://petalk.com/scripts/new/albuterol.html no prescription There are four primary reasons… Continue reading From Outsourcing to In-house Market Research: Weighing the Benefits (Part 1 of 3)
Maybe online survey research needs the “Sazzies”, the Survey-Razzies? We can create awards for “Most onerous” or “most annoying” survey designs. Or how about, “Most spelling errors” or “Poorest chance of meeting intended goals”?
