New Summer Workshop and August Course Preview

Good News! We still have a few spots left in the Summer Workshop: Using Text Analytics to Analyze Open-ended Questions. Details below. Save your spots in any of the 5 eLearning courses… Continue reading New Summer Workshop and August Course Preview

Data Viz, Open-ended Questions, Sentiment Analysis & More

Save your team some spots in any of the 8 eLearning courses starting in July and August! And as always, even if you miss a live session, you can always use the… Continue reading Data Viz, Open-ended Questions, Sentiment Analysis & More

eLearning on The Beach? 12 Courses for Summer Training

Good news, Researcher Rockstars! We have 12 amazing courses available for July and August, starting at just $100!  Have a 12-month Backstage Pass? Then these courses are already in your course catalog.… Continue reading eLearning on The Beach? 12 Courses for Summer Training

Last Call for 2017 Market Research Training

We have 5 amazing courses available for December, starting at just $125!  Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal,… Continue reading Last Call for 2017 Market Research Training

Can You Name 8 Market Research Methods?

It’s no secret that response rates for surveys have plummeted in recent years. This is problematic; can you really trust the results of a survey that had less than a 1% response rate? Sure, we have sources for finding qualified people to take our surveys, but for some populations of interest, surveys aren’t the best choice. Luckily, today we have lots of options for collecting data from survey-avoiding populations….

Be Your Client’s Best Resource

Always top-of-mind for us here at Research Rockstar is thinking about how to best equip you with the tools you need to be the best resource for your clients when… Continue reading Be Your Client’s Best Resource

Steroids, Social Media, Barry Bonds, and Market Research: How do they all connect?

If leveraged properly, this evolution of social media can be a gold mine for market researchers. Mike Moran, in his article titled Will social media listening replace market research?, delves into the impact social media is having on market research. In the end, he answers his title’s question…

Research Rockstar Introduces New Market Research eLearning Classes

All classes meet in Research Rockstar’s virtual classroom. All single session classes are $249 per student. Upcoming topics: questionnaire design, survey scales, social media research, in-depth interview projects.

Principles of Remarkable Research: Part 7 of 20

Remarkable Research is Delivered Using a Multi-Mode Strategy So you have a great new market research study completed. Now what? How do you deliver the findings with both impact and… Continue reading Principles of Remarkable Research: Part 7 of 20

Principles of Remarkable Research: Part 6 of 20

Remarkable research is closer to our fingertips than ever before. One of the most efficient options is through social media research. By monitoring social media conversations using tools such as…