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Survey Design Boot camp! NYC, September 28th

Do you cringe whenever you see a survey design crafted by one of your colleagues?

Do you question whether your choice of scales and answer options is yielding the best data?

Has your organization ever released an online survey—only to get results that are too vague to be actionable?

Let’s be honest—a lot of people with no training write surveys these days.  And it shows.  If you or your colleagues are in New York please join me for a crash course in online survey design.

All students will receive a workbook and online access to additional materials.

 

Our agenda:

  • 5 steps to planning a successful online survey
  • How to avoid common survey design problems
  • All about question types and scales
  • How to minimize bias and maximize honesty
  • Tips for getting people to complete your questionnaire

This event is being hosted by Research Rockstar, the NY AMA, and Greenbook.

Learn more | Register today

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Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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