A Razzie Award for Online Surveys?

Hollywood has the Razzies, an awards program where “winners” get a golden raspberry award for categories such as “worst film”, “worst actor”, “worst actress” and so on. 

Maybe online survey research needs the “Sazzies”, the Survey-Razzies? We can create awards for “Most onerous” or “most annoying” survey designs. Or how about, “Most spelling errors” or “Poorest chance of meeting intended goals”?

So what do you think? And what should the award be? Perhaps a golden lemon?


Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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