Customer SurveysQuantitative Research

A Sample Survey Invitation

Stumped about how to write a survey invitation?

Here’s one for a customer feedback survey. Modify as necessary to be appropriate for your target population.

Subject: You are the expert

Hi Jacob,

You’ve been using our service for a while, and I want to thank you for your loyalty.

Nobody knows our service better than customers like you, thus, we rely on your feedback.

Therefore, I’d like to ask a favor from you. To support our improvements, can you please complete a brief, 7-minute survey?

Click here for our short feedback survey

I would be very grateful for your candid feedback. We are planning our 2017 improvements and your input will be used to prioritize our activities.



Marjorie Researcher


Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

Related Articles

Leave a Reply

Your email address will not be published.