Check out this image (click to enlarge). This is from a questionnaire sent to Kathryn Korostoff from our web hosting company. So after nicely filling out the survey, what did she encounter? A bad field (zip code) and a bait-and-switch. The survey invitation had stated, “Once you’ve completed the survey, you’ll be entered to win a $1,000 Amazon Gift Card.” What do you notice in the text from the screenshot? That’s not cool. It’s a sure way to annoy the people nice enough to take time to answer your survey.
While we are sure the hosting company meant well, shabby surveys leave a bad brand perception and can result in poor data quality.
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