In any market research survey, some participants will drop out, which is just the nature of the beast. The goal is to minimize this drop out rate so that we can meet our overall sample size goals, completely…
In any market research survey, some participants will drop out, which is just the nature of the beast. The goal is to minimize this drop out rate so that we can meet our overall sample size goals, completely…
All classes meet in Research Rockstar’s virtual classroom. All single session classes are $249 per student. Upcoming topics: questionnaire design, survey scales, social media research, in-depth interview projects.
In our new class, “Ask It Right: Choosing Answer Types & Scales”, Research Rockstar covers Likert Scales, Semantic Differential Scales, Constant Sum, Ranking Questions, Rating Questions and more. We specifically highlight examples of how to structure answer options for common research market needs, including customer satisfaction, product concept testing and more.
This November 7th to 9th, many lucky professionals will be gathered in Orlando, Florida learning and networking at one of the industry’s premiere conferences: The Market Research Event (hosted by… Continue reading Not Attending TMRE This Year? Then Consider Market Research University Week
Do you cringe whenever you see a survey design crafted by one of your colleagues? Do you question whether your choice of scales and answer options is yielding the best… Continue reading Survey Design Boot camp! NYC, September 28th
Maybe online survey research needs the “Sazzies”, the Survey-Razzies? We can create awards for “Most onerous” or “most annoying” survey designs. Or how about, “Most spelling errors” or “Poorest chance of meeting intended goals”?
What does your target market think of your brand? buy flexeril online buy flexeril no prescription generic How does your target market perceive your brand as compared to your competitors’… Continue reading Survey Template: Gauging Brand Perception
With the summer season upon us, along comes a most welcomed relief for many market research project managers. The workload slows and creates a great opportunity to take care of… Continue reading Market Research Strategies: Summertime Activity for Survey Writers
We all know what the most common survey design mistakes are: having surveys that are too long, too onerous, or that have questions that are leading or biased in some… Continue reading Three Common Survey Design Mistakes You Can Avoid
Let’s get a few facts on the table, shall we? We all have non-researcher friends, colleagues and acquaintances who are writing their own online surveys using one of the many… Continue reading Survey Design 2011: NEW REALITY, NEW RULES
