31 Days of Free Market Research Learning

31 Days of Free Market Research Learning What 31 definitions should every Market Research professional know? We’ve picked our set of “must-know” items and are releasing one a day throughout… Continue reading 31 Days of Free Market Research Learning

Are You Listening?

“Should I use Twitter or has it just turned into a megaphone for sales?” “Hashtags are so confusing” “What’s my first step on Instagram” “What the heck is Snapchat?” These… Continue reading Are You Listening?

Social Media Data — Are Market Researchers Listening?

In 90 minutes of class time we provide a comprehensive overview of how social media and market research converge. The rich content of the class includes examples, software demonstrations, interactive exercises, and real-time Q&A with the instructor. In a world where ….

When Do Market Research Clients and Suppliers Work Best Together?

As for articles such as the recent Greenbook post? Sure, it is fine to vent—for both clients and market research suppliers. Nothing wrong with that! But the real issue is this: how do we step away from recycled platitudes about client-supplier relationships and make real change? When do market research agencies and clients work best together? Perhaps when …

Market Research Training: Principles of Market Research Project Management

Join your Research Rockstar friends for an exciting day of free market research training at MRXU, the free market research Twitterversity on July 28, 2011 (7am-3pm EST).

Market Research Learning…via Twitter

Thanks to all who provided suggestions and ideas. Your input has been instrumental in planning these next two events. For those who missed the first Twitterversity, this is a Twitter-only event where mini-lessons are released with the hashtag #MRXU. It’s a great way to capture facts, definitions, and best practices. To join the mailing list for details, agendas and updates, please sign up here. You can unsubscribe at any time.

Free Market Research Training: Twitterversity Results

Did you participate in the January 11, 2011 MRXU Twitterversity? Even if you missed it, the word cloud below may give you a sense of what took place. Also, you can still get the transcript and other Twitterversity news. Just sign up here by January 21

Market Research Training: Twitterversity News

MRXU, the free Market Research Twitterversity, will begin Tuesday January 11th, at 6 am! In addition to the 117+ lessons that will be released by topic (see agenda below), our visiting professors have all agreed to offer virtual office hours. That means that during the hours below, they will be monitoring #MRXU for any questions. So don’t be shy! All times are US, Eastern Standard Time.

Free Market Research Training, Via Twitter

The first ever market research Twitterversity will be held January 11th, 2011. Indeed, this may be the first Twitterversity ever. While some companies have held events to teach people how to use Twitter, I can find no examples of anyone actually using Twitter itself as the instructional medium for a day of learning.

8 Ways to Spend Less on Customer Satisfaction Research

Has your market research budget been cut? If so, one of the programs most often impacted is Customer Satisfaction tracking. For firms accustomed to tracking on a continuous or quarterly basis, cutting back on this program is often a necessary, though unfortunate, reality.