Market Research

Free Market Research Training, Via Twitter

The first ever market research Twitterversity will be held January 11th, 2011. Indeed, this may be the first Twitterversity ever.  While some companies have held events to teach people how to use Twitter, I can find no examples of anyone actually using Twitter itself as the instructional medium for a day of learning.

Why a Twitterversity?

Twitter is free, fast and easy.Why not use it as an instructional medium? By simply following the hashtag (#MRXU), students in any time zone can capture the mini-lessons.

Is this a substitute for a focused, one-hour class? No. Is this a substitute for a 2-day seminar? Of course not. But there are a lot of market research basics that are really just facts—basic concepts, simple definitions. In fact, I have scripted 117 such “lessons” already.  All are under 140 characters.

Who is this for?

The content is aimed at anyone interested in learning market research basics—people who may be new to conducting, using, purchasing or receiving market research.

Market research touches many careers these days. Many types of professionals need to request, receive or even participate in market research. As a result, many people who are not “researchers” need to have some basic knowledge so they can get the most value from their organizations’ research investments. Let’s make is easy for anyone to learn the basics; it can only help improve interest in, and perhaps even perceived usefulness of, market research.

Do you know anyone who would benefit from learning market research basics?

Do you know someone who could use some basic training? Maybe you have a client who is new to using market research? Or maybe you have some colleagues who have been market research skeptics, because they just don’t know enough about it? Maybe you know someone considering a career in market research? Please invite them to join us on January 11th for #MRXU.  They can get the details and sign up for announcements here: MRXU.


Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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