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Market Research Training: Principles of Market Research Project Management

Join your Research Rockstar friends for an exciting day of free market research training at MRXU, the free market research Twitterversity on July 28, 2011 (7am-3pm EST).

This is a Twitter-only event where mini-lessons are released with the hashtag #MRXU. It’s a great way to capture market research facts, definitions, and best practices. This day’s topic will be, “Principles of Market Research Project Management” and will cover practical how-tos (and how-NOT-to’s) for anyone managing a market research process. There will also be a Q&A session at the end of the event.

Come one, come all. You don’t want to miss this free market research learning event!

This next MRXU will be particularly useful for newer researchers, so please do share this info with anyone who could benefit from market research training.

Agenda Details:

Class: Principles of Market Research Project Management
When: July 28, 7 am to 3 pm EST.
All times below are EST.

7 AM: Professor Kathryn Korostoff opens the event with, “A Question of Time: Setting Realistic Time Expectations with partners, colleagues and clients.” How long do different aspects of the research process really take?

8 AM: Professor Diane Hagglund will focus on, “Special Considerations for B2B Projects”, and will be available for Q&A via #MRXU

10 AM: Ten Project Management Tools.

11 AM: Professor Greg Timpany on, “Project Management 101: Tips for Beginners”, and will be available for Q&A via #MRXU

12 PM: Professor Michaela Mora on, “A Step by Step Guide to the Market Research Process”, and will be available for Q&A via #MRXU

2 PM: Hot Topics & Final Q&A. The Twitterversity will close with any follow-up on hot topics from the day. All POVs welcome!

More details coming soon!

If you are not already on the MRXU mailing list, sign up here for updates and post-event summary access. You can unsubscribe at any time.


Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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