Focus Groups: Project Design & Management: Live Event 4

Click Here to Access the Live Event Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Kathryn Korostoff… Continue reading Focus Groups: Project Design & Management: Live Event 4

Focus Groups: Project Design & Management: Live Event 3

Click Here to Access the Live Event Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Kathryn Korostoff… Continue reading Focus Groups: Project Design & Management: Live Event 3

Focus Groups: Project Design & Management: Live Event 2

Click Here to Access the Live Event Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Kathryn Korostoff… Continue reading Focus Groups: Project Design & Management: Live Event 2

Updated Names for 5 Market Research Training Courses

Dear Friends, Five of our market research courses are being renamed (see table below). I just want you to know, so that if you go looking for a course and… Continue reading Updated Names for 5 Market Research Training Courses

Stepping Up Your Qualitative Skills

What’s the phrase – don’t bite off more than you can chew? Essentially don’t try to accomplish everything all at once — that is a recipe for failure. Rather, take… Continue reading Stepping Up Your Qualitative Skills

Focus on Insights

Focus groups can be amazing – yielding fresh, rich, customer insights. buy singulair online singulair no prescription They can be frustrating, ending up with a “data point of 1 =… Continue reading Focus on Insights

Creating Magic Moments with Qualitative Research

Female hand using a magical wand. Digital illustration.

Remember the old but classic awkward first date story about the person who goes on a blind date and hears “Enough about me, what do you think about me?” from… Continue reading Creating Magic Moments with Qualitative Research

Let’s Focus

Focus groups have been a mainstay of market research for decades and are well known to both researchers and non-researchers. For instance, hearing “I want to run a focus group”… Continue reading Let’s Focus

Managing Focus Groups: How to create a dynamic conversation, with great results

A great focus groups sparks their creativity—whether for sales, marketing or product development ideas. So many business professionals crave an authentic opportunity to learn directly from their target market, and a well-recruited, professionally moderated focus group can be a great way for them to have this experience.