Market Research Training

Stepping Up Your Qualitative Skills

bigstock--173164208What’s the phrase – don’t bite off more than you can chew? Essentially don’t try to accomplish everything all at once — that is a recipe for failure. Rather, take things step-by-step (or bite-by-bite) and you’re bound to be successful!

I was talking to a colleague recently who runs a very quant-heavy group. However, some qualitative projects (heavy on interviewing and reporting) are going to be hitting their group early in 2018 and she’s justifiably nervous. She’s weighing her options and thinking about insourcing vs. outsourcing. She sees more and more of these projects on the horizon and wants to start getting her staff up to speed with some qualitative skills.

When she initially started thinking about these upcoming projects she admitted to me “I was terrified, how do I get them to learn qualitative all at once?” But then she took a breath and knew this was an issue to be tackled step-by-step. With some planning, she selected some classes that will provide the biggest bang for the buck in getting her team up to speed on a variety of qualitative skills.

What did she choose?

  1. Managing Focus Groups kicking off Sept 12th. In this 4-session class, Instructor Kathryn Korostoff will guide students through the process of planning and managing a focus group project step-by-step, from specifying objectives and documenting a plan all the way through to project conclusion best practices.
  2. Conducting Research Interviews: 12 Tips for a Stress-Free Process kicking off October 18th. In this class, Instructor Frank Hines will teach students the process of planning and conducting research interviews. This class is perfect for new-to-qual researchers who want a real-world introduction and the inside scoop on how to avoid common challenges.
  3. Writing Qualitative Research Reports kicking off November 8th.  In this this 4-Week Power Program class led by Instructor Cory Mann, students will learn how to write a great qualitative research report, even if they have never done so before. Qualitative information can be complex and rich—analyzing it properly takes discipline, and presenting it so that others can grasp key results requires careful planning.

When it comes to bolstering your (or your team’s) skills in something new-to-you, remember to take it step by step rather than all at once in order to help ensure learning success!


Katie Clark

VP of Content Marketing and Strategy at Research Rockstar LLC

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