Focus on Insights

Focus groups can be amazing – yielding fresh, rich, customer insights. buy singulair online singulair no prescription They can be frustrating, ending up with a “data point of 1 =… Continue reading Focus on Insights

Client management: often overlooked, always essential.

What do market researchers absolutely have to know? Plenty of attention is paid to questionnaire design, focus group moderation, data analysis, etc. Unfortunately, one can loose sight of client management.… Continue reading Client management: often overlooked, always essential.