2021 Market Research Training Paths: 4 Options

Getting ready to advance your Market Research and Insights career in 2021? Whether you’re looking to get started, strategically extend, or otherwise develop your skills and knowledge, these four training… Continue reading 2021 Market Research Training Paths: 4 Options

Landing a Market Research Internship

“I want to be a market researcher!” When I hear this from college students (and some grad students), I always probe deeper as to why. Often the students direct the… Continue reading Landing a Market Research Internship

You are Not a Market Researcher

Tell us which of these market research monikers you like best in the comments below (or add your own), and receive a Research Rockstar coffee mug.

5 Ways You Know You Are an Awesome Market Researcher

Here are the five core attributes of an awesome researcher. Make sure you have these nailed, and your clients will quickly begin to appreciate your awesomeness.

1. You use multiple research methodologies. You are familiar with multiple research methods, and can match a project’s goals to the best available method. You don’t assume every project is either a survey or a focus group.
2. You think carefully about sample source. You know when to use panels, …

Daniel Kahneman’s “Thinking, Fast and Slow”: Lasting Impact on Market Researchers

For me, as a market researcher, I found the book both inspirational and practical. Its many examples lend credibility to its conclusions, and I have found myself referring to the cited experiments on many occasions. My copy’s pages are dog-eared and covered in notes. If you haven’t had a chance to read it yet, here are some reviews, as summarized by Research Rockstar intern Audra Kohler.

Is It Helpful or Just Mean to Point Out Flaws in Market Research Conference Speeches?

Is it mean for me to critique ESOMAR keynote speakers? Or as someone who is passionate about prompting market research best practices, is it just good, healthy “tough love”?