Ideation in Online Qualitative Research

Now that online qualitative methods have become prevalent (as a percent of overall research done measured by either number of projects done or overall budget)[1], many of us have had… Continue reading Ideation in Online Qualitative Research

2021 Market Research Training Paths: 4 Options

Getting ready to advance your Market Research and Insights career in 2021? Whether you’re looking to get started, strategically extend, or otherwise develop your skills and knowledge, these four training… Continue reading 2021 Market Research Training Paths: 4 Options

Closing out 2020, Starting 2021 and our Raffle winners!

Thanks to all who joined the year-end wrap party, our virtual event held Tuesday December 29th. Our raffle winners will be receiving their goodies in the next two weeks or… Continue reading Closing out 2020, Starting 2021 and our Raffle winners!

Doing More Online Qual? Read this first!

Are you doing more online qualitative research these days? That’s fantastic. Even if the reason for the shift is not so fantastic. A lot of our students and clients have… Continue reading Doing More Online Qual? Read this first!

8 Qualitative Market Research Methods For Your 2018 Projects

Qualitative data is hot! How do I know? Because every week I talk to dozens of research and insights professionals while teaching Research Rockstar courses.  And the topic has been… Continue reading 8 Qualitative Market Research Methods For Your 2018 Projects