Ethnographic research is a hot topic these days. Just check out recent market research-related job postings on Indeed and other job boards, and you will see it is widely mentioned… Continue reading Ethnographic Research is Hot & Employers are Seeking it
Ben Doepke: From goat farmer to ethnographic research pro… Meet Ben Doepke, our new Ethnographic Research for Customer Insights instructor. Doepke has over 15 years of experience designing and conducting… Continue reading Meet Ben Doepke: Goat farmer, Musician & Ethnography Instructor
Are you doing more online qualitative research these days? That’s fantastic. Even if the reason for the shift is not so fantastic. A lot of our students and clients have… Continue reading Doing More Online Qual? Read this first!
Ready to add a new market research methodology to your tool chest? buy lipitor online lipitor no prescription There are certainly lots of new things to try these days. buy… Continue reading Mobile Ethnography Lessons for Research Rockstars [And a Celebration]
Mobile ethnography case study featuring Indeemo platform. A great way to test market research tools is to try them out.
Qualitative data is hot! How do I know? Because every week I talk to dozens of research and insights professionals while teaching Research Rockstar courses. And the topic has been… Continue reading 8 Qualitative Market Research Methods For Your 2018 Projects
No, I’m not talking about Survivor: Market Research (how fascinating would that be!), I’m talking about ethnography. Mobile ethnography specifically. As you know, ethnography is the practice of spending time… Continue reading In the Wild
Observational methods have always been alluring because they side-step some of these issues. Rather than rely on people to self-report how they shop, problems encountered in the kitchen or steps taken when doing an activity, why not watch them? Ethnographic research to the rescue!
…students will learn about the new area of ethnography which allows people to basically research themselves. With mobile devices, consumers can opt-in to a research experience by taking in-the-moment picture or video content, capturing sound bites or scanning QR codes anytime or anywhere. This might just be the most promising aspect of mobility in market research.
What’s the most promising aspect of mobility in market research? Mobile ethnography—not pushing surveys to mobile devices.
Mobile Ethnography: Innovation in Progress
While there are only a few tools available so far, this area is developing quickly.
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