Click Here to Access Your Live Session Anthropology meets market research in this fast-paced, crash-course on ethnography. No previous experience required: this is a beginner-level course. Ethnography has been a… Continue reading Ethnographic Research for Customer Insights
Observational methods have always been alluring because they side-step some of these issues. Rather than rely on people to self-report how they shop, problems encountered in the kitchen or steps taken when doing an activity, why not watch them? Ethnographic research to the rescue!
