Mobile ethnography case study featuring Indeemo platform. A great way to test market research tools is to try them out.
Mobile ethnography case study featuring Indeemo platform. A great way to test market research tools is to try them out.
…Since the industry isn’t there yet, a client-side organization has stepped in to protect its own investments. Unilever uses qualitative research heavily, and its leaders need to be confident in the quality of market research used to make informed decisions. They are apparently willing to incur what must be significant costs to operate this program. I don’t think anybody can argue with the intent.