Closing out 2020, Starting 2021 and our Raffle winners!

Thanks to all who joined the year-end wrap party, our virtual event held Tuesday December 29th. Our raffle winners will be receiving their goodies in the next two weeks or… Continue reading Closing out 2020, Starting 2021 and our Raffle winners!

Can Market Researchers Apply Behavioral Economics Concepts to Improve Data Quality?

Care about market research data quality? Of course you do! Lessons from behavioral economics can be used to inform market research methodology design decisions. Let’s use an example. Imagine you… Continue reading Can Market Researchers Apply Behavioral Economics Concepts to Improve Data Quality?