“Cheap, fast or good. Pick any two.”

Why is it so popular? Primarily because it does pass the gut test: market research projects that are fast and good are unlikely to be cheap. Ones that are cheap and fast are unlikely to be good, and so on…

Kathryn Korostoff to Present a Quirk’s Webinar: “Think Outside the Survey”

Kathryn Korostoff will be presenting a one-hour webinar on Thursday, December 15, 2011 at 12:00 pm (CST). This webinar is ideal for anyone interested in learning emerging market research techniques.

Think Outside the Survey: 14 methods to change how your colleagues and clients perceive market research