How to Improve NPS for Accuracy & Actionability

Opinions on the accuracy of Net Promoter Score (NPS) as a customer loyalty measure vary widely. But like it or not, a lot of organizations use NPS as a standard… Continue reading How to Improve NPS for Accuracy & Actionability

Kathryn Korostoff to Present a Quirk’s Webinar: “Think Outside the Survey”

Kathryn Korostoff will be presenting a one-hour webinar on Thursday, December 15, 2011 at 12:00 pm (CST). This webinar is ideal for anyone interested in learning emerging market research techniques.

Think Outside the Survey: 14 methods to change how your colleagues and clients perceive market research