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Katie Clark (known throughout the market research socialverse as @InsightsGal) has joined the Research Rockstar team to serve as its new Vice President of Content Marketing & Strategy. In this role, Katie is leading our expanding efforts to promote skill and knowledge advancement to the market research and insights profession.
We are excited to offer a free Guest Lecture webinar on Friday, April 14th at 1 PM Eastern on the hot topic of Customer Lifetime Value (CLV)! Segmentation and targeting… Continue reading Measuring Customer Lifetime Value
Focus groups have been a mainstay of market research for decades and are well known to both researchers and non-researchers. For instance, hearing “I want to run a focus group”… Continue reading Let’s Focus
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When was the last time you really thought about: Your research and insights career path? Your career goals? What you would like to do, learn, or otherwise accomplish? I know… Continue reading Is Big Data Creating New Career Options for You?
“Manageable pieces” “Bite sized chunks” “More easily digestible groups” Each of these are phrases that have been used to describe market segmentation, through which a target market is divided into… Continue reading Segmenting for Success
Back in November, we asked if market researchers were listening to (or ignoring) social media as a resource for market research. If your clients really desire customer insights, then you can’t… Continue reading Planning to Use Social Media for Research? Read This First
I’m just back from the Quirk’s Event, California edition. If you haven’t heard, Quirk’s Marketing Research Review launched an industry conference in 2015. buy nolvadex online buy nolvadex no prescription… Continue reading Traveling the Path from Irvine to Brooklyn with The Quirks Event
